WHAT I LEARNED TODAY: Measure what you seek to improve

My friend Olusegun Sangowawa (@ssangowawa) reminded me today about a fundamental principle in Social and Behaviour Change Communication: "You can not improve what you can not measure."

This served to re-enforce what one of my mentors, Sean Southey (@seansouthey), said to me a few days ago. In his opinion, a Social and Behaviour Change Communication (SBCC) specialist must have good working knowledge of Monitoring & Evaluation (M&E) because among other things, SBCC is an evidence-based profession that requires 1) learning (this is something Sean stressed!), 2) monitoring and 3) evaluation in order to measure the reach and effectiveness of a campaign among intended audiences.

I hope that this training manual on basic monitoring and evaluation of social and behaviour change communication health programmes will be of some help to people starting off careers as SBCC specialists: CLICK HERE.

Photo: DarrenDaily.com