I am currently reviewing Module 0 (Facilitator's Handbook), which lays an
important foundation for the rest of the course. It breaks down concepts and
principles that are to be used throughout the course.
These include:
1. THE DEFINITION OF
SOCIAL AND BEHAVIOUR CHANGE COMMUNICATION (SBCC)
2. AN OVERVIEW OF THE
COURSE
3. CURRENT PROJECTS
4. CHARACTERISTICS OF
SBCC
5. TEN SBCC PRINCIPLES
6. THE THEORETICAL BASE
OF THE SOCIO-ECOLOGICAL MODEL
On Day 05 I reviewed sub heading four: “Characteristics of SBCC”. I learned that SBCC has three (3) characteristics:
1.
SBCC is a process.
a.
It is interactive, researched, planned and strategic;
b.
It aims to change social conditions and individual behaviours.
2.
SBCC applies a comprehensive, socio-ecological model to
identify effective tipping points for change by examining:
a.
individual knowledge, motivation, and other behaviour change
communication concepts
b.
social, cultural, and gender norms, skills, physical and economic
access, and legislation that contribute to an enabling environment
3.
SBCC uses 3 key strategies:
a.
ADVOCACY – to raise resources as well as political and social leadership
commitment to development actions and goals
b.
SOCIAL MOBILIZATION – for wider participation, coalition building, and
ownership, including community mobilization
c.
BEHAVIOUR CHANGE COMMUNICATION – for changes in knowledge, attitudes,
and practices among specific audiences
Over the next few days, I will discuss each of these characteristics in detail.
TODAY I WILL DISCUSS CHARACTERISTIC 1: SBCC is a process
The SBCC process includes 5 steps shown in the C-Planning graphic below:
Photo credit: C-Change
STEP 1: Understanding the situation
Photo credit: Google images
STEP 2: Focusing and designing your strategy
Photo credit: Google images
STEP 3: Creating interventions and materials
Photo credit: Google images
STEP 4: Implementing and monitoring
Photo credit: Google images
STEP 5: Evaluating and re-planning
Photo credit: Google images
Interested in signing up for this course? CLICK HERE.
--------------------
C-Modules were
developed by C-Change, funded by USAID under Cooperative Agreement No.
GPO-A-00-07-0004-00. The six modules can be freely downloaded and used,
provided full credit is given to C-Change as follows: C-Change (Communication
for Change). 2011. C-Modules: A Learning Package for Social and Behavior Change
Communication. Washington, DC: FHI 360/C-Change.
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