WHAT I LEARNED TODAY: Day 03 of the free online C-Modules course on social and behaviour change communication

Today, I reviewed Module 0 (Facilitator’s Handbook), which lays an important foundation for the rest of the course. It breaks down concepts and principles that are to be used throughout the course.

These include:

1. THE DEFINITION OF SOCIAL AND BEHAVIOUR CHANGE COMMUNICATION (SBCC)
2. AN OVERVIEW OF THE COURSE
3. CURRENT PROJECTS
4. CHARACTERISTICS OF SBCC
5. TEN SBCC PRINCIPLES
6. THE THEORETICAL BASE OF THE SOCIO-ECOLOGICAL MODEL

I will focus on one sub-heading at-a-time over the next few days.

SUB-HEADING 1:

1. THE DEFINITION OF SOCIAL AND BEHAVIOUR CHANGE COMMUNICATION (SBCC)

What is Social and Behaviour Change Communication (SBCC)?

Photo credit: Google images

I learned that the definition of SBCC can be broken into 8 segments:

1. SBCC is a systematic application
2. of interactive
3. theory-based
4. research-driven
5. communication processes
6. and communication strategies
7. to address tipping points for change
8. at the individual, community, and societal levels

PS: A ‘tipping point’ refers to the dynamics of social change, where trends rapidly evolve into permanent changes.

Why the shift from Behaviour Change Communication (BCC) to Social and Behaviour Change Communication (SBCC)?

Photo credit: Google images

This is what I noted:

• BCC is part of SBCC
• SBCC builds on BCC
• Whereas BCC focuses on achieving individual empowerment,
• SBCC looks at a problem from multiple sides by analysing personal, societal, and environmental factors to find the most effective tipping points for sustainable change
• In summary: Over the years, approaches to behaviour change have expanded beyond a focus on the individual in order to emphasize sustainable, social change.

Interested in signing up for this course? CLICK HERE.

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C-Modules were developed by C-Change, funded by USAID under Cooperative Agreement No. GPO-A-00-07-0004-00. The six modules can be freely downloaded and used, provided full credit is given to C-Change as follows: C-Change (Communication for Change). 2011. C-Modules: A Learning Package for Social and Behavior Change Communication. Washington, DC: FHI 360/C-Change.