WHAT I LEARNED TODAY: Why combine Behaviour Change and Social Change?

(This post is inspired by what I learned off this UNICEF website.)

Even though Behaviour Change and Social Change are fundamentally distinct fields, UNICEF explains in this website that their organization is inclined to an inter-disciplinary approach that combines techniques from both fields. 

This is because they believe a combination of both approaches helps to ensure meaningful change is sustained as they seek to define and address individual, interpersonal and social influences in life.

As mentioned in the last blog, whereas Behaviour Change strategies often focus on the individual as the locus of change; Social Change approaches primarily focus on the community as the unit of change.

Photo: Google images