Whereas Behaviour Change and Social Change are complementary approaches that are utilized to give meaning to and address individual, interpersonal and social influences in life, they are inherently distinct fields.
According the UNICEF-global website, Behaviour Change is commonly defined as:
- a research-based
- consultative process
- for addressing knowledge, attitudes and practices
- that are intrinsically linked to programme goals.
In conclusion: Behaviour Change strategies often focus on the individual as the locus of change.
On the other hand, the website defines Social Change as:
- a process of transformation
- in the way society is organized
- within social and political institutions
- and in the distribution of power within those institutions.
In conclusion: Social Change approaches primarily focus on the community as the unit of change.
Photos: Google Images
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